Z team is pleased to share impactful coverage secured in Wine Enthusiast – reaching 2.4M+ monthly readers

Linked HERE, this feature explores how boutique wineries are navigating statewide production declines and spotlights several of our Santa Barbara Vintners Association members as examples of innovation and strategic resilience across the Central Coast with standout commentary from:

Andrew Murray of Andrew Murray Vineyards & Qupé, sharing how reduced volume offers time to replant and refocus on higher-performing vineyard blocks.

Brandon Sparks-Gillis of Dragonette Cellars, who notes improved access to premium vineyard fruit in this shifting market.

Colin McNany of MarBeso, emphasizing how the current landscape opens doors to top-tier vineyard parcels once out of reach.

Bonus mention for Santa Barbara winemaker James Sparks, who [though not part of our original pitch] earned a welcome spotlight for expanding his “crayon box” of single-vineyard expressions.

This feature strongly reinforces our narrative that Santa Barbara’s vintners are thriving amid industry change by adapting, elevating quality, and positioning the region as a leader in craftsmanship and innovation.