2021 January - Board of Directors Meeting Minutes 📝

Santa Barbara Vintners – Board of Directors Meeting Minutes

Date: January 19, 2021

Time: 3:30pm – 4:30pm

Location: Zoom

In Attendance:

Stephen Janes, Katy Rogers, Callie Gleason, Riley Slack, Karen Steinwachs, Tim Snider, Tyler Thomas, Jessica Gasca

Item 1: Call to Order

Meeting called to order at 3:35pm.

Item 2: Discussion — New Membership Format

A benefits-based membership model was reviewed.

Proposed tiers:

• Base Tier: $1,500/year ($150/month)

• All-Inclusive Tier: $12,000/year ($1,000/month)

• A la carte upgrades available for events, PR, and marketing engagements.

Additional points:

• Execution must align with staffing capacity.

• Benefits between tiers must remain balanced.

• Board seats reserved for all-inclusive members; allocated seats available for a la carte.

• Payment plans to start annually with upfront commitment; no refunds for mid-year cancellations.

• Move to automated monthly payments, stored card billing, and online payment portal.

• Pricing justification to be supported by real value statements and case studies.

• Marketing approach to include themed content (e.g., seasonal pushes, category spotlights).

• Board involvement expected in outreach and onboarding.

• A small working group will finalize structure and collateral.

Item 3: Meeting Adjourned

Meeting adjourned at 4:30pm.