Dear Members:
Happy New Year! Wow, our towns were bustling with holiday visitors, so many thanks for spreading the Santa Barbara Wine Country cheer! Hope your sales were bountiful.
We will be sending out a consumer email this week, so DO send in your events to be included!
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 Survey sez!
The California Air Resources
Board (CARB), California Energy Commission (CEC), and California Public Utilities Commission (CPUC), with the support of the California agricultural community, is requesting your participation in a new 2024-25 Agricultural Vehicle, Equipment, and Infrastructure Survey.
Results from the previous survey informed the distribution of hundreds of millions of dollars of subsequent incentive funding across California, including state, federal and regional incentive programs. This new survey will continue to support these incentive programs, air quality planning efforts at CARB, and can help inform energy and infrastructure planning at CEC and CPUC.
Take the Survey
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Palm Desert Food & Wine
 Produced by Palm Springs Life magazine and located in the stunning tree-lined El Paseo shopping district in Palm Desert, California, this annual gastronomic event is the most celebrated cuisine and beverage festival in Greater Palm Springs and will feature a roster of the nation’s top chefs, vintners, and brewmasters. You're invited to participate, but sign up by Jan 8th for your industry discount.
Sign up here and use code PSL25 for a $100 discount!
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 2025 Travel Guide to California
THE TRAVEL GUIDE TO CALIFORNIA targets domestic and international travelers interested in visiting the state. Published annually and focused on reaching these qualified travelers when they are looking for vacation ideas, The Travel Guide to California provides readers the roadmap to discover the Golden State. This annual guide circulates 50,000 copies via retail stores, airports and AAA offices. We are invited to participate with special rates, assuming 4 wineries per page:
- Each winery $475 cash & $475 wine trade
Contact Collier Granberry if interested - deadline for insertion is January 31.
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 Enter the LA Invitational
The 4th Annual Los Angeles Invitational Wine & Spirits Challenge is underway. Winners will be promoted in an LA Times promotional campaign specifically targeting Food & Drink enthusiasts:
- Tasting Notes Newsletter: 158,000 impressions
- Targeted ad campaign: 140,000 impressions
- Dedicated email: 140,000 impressions
- Total campaign: 430,000+ impressions
Early bird registration by February 3rd. The Competition runs February 25-26. Click here to register!
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 Honoring the Pinot Czarina!
She’s talented, brave, funny, opinionated, colorful, sassy, and one of the very first women winemakers in Santa Barbara County. As Lane Tanner moves from wine production into consulting roles, we honor her with our first Tribute Dinner. Join Lane and friends at Zaca Creek Tavern on Thursday, March 6th for an evening of wine, food, companionship, and many stories, we’re sure!
Click here for tickets. An industry discount is available - please email Karen for that promo code! Proceeds will benefit the Foundation's 2025 beneficiaries.
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Send Us Your Events!
The Event Calendar on the SBV website is always one of the most popular pages on our site. Please send us your events! You can submit your consumer events by clicking the button below.
Feel free to bookmark that link and submit your events anytime!
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