Dear Members:
March is Women's History Month, and we are proud to have a higher percentage of female winemakers here in Santa Barbara County than any other region. Cheers to them! March is also the beginning of "bud break season", and with the rather volatile weather this month, vineyard managers and viticulturists are being kept on their toes. So, Cheers to them too! There are a lot of opportunities within this email, so read on!
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 4th Annual Golf Classic
The Vintners Foundation is seeking a few good Golf Sponsors! The annual Vintners Golf Classic returns in May at the exclusive Alisal Ranch course, with proceeds going to Community Health Centers.
Fourth Annual Vintners Golf Classic ~ Monday, May 19th
The Foundation is looking for five (just 5!) winery sponsors. Your winery will be stationed along the course to pour your wine exclusively for the tournament golfers. Contact Emily Byrum to join the fun, or click here for more information.
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 Silicon Valley Bank DTC Wine Survey
For more than 25 years, Silicon Valley Bank has supported the wine industry with their research, analysis and insights. Through highs and lows, their commitment to the success of wineries has been unwavering. They've spend thousands of hours analyzing data and producing annual benchmarks for direct-to-consumer sales.
With your help, they can continue to do just that. Please fill out this new survey, which will be available until March 24th. To participate in the survey, simply click here.
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 Navigating the Tariffs
We recognize that the coming weeks bring a great deal of uncertainty for our industry. With impending tariffs set to take effect today, we know many of you have concerns about the potential impact on your businesses and the broader wine market in Canada in particular. The Wine Institute is working on a comprehensive strategy is in development with their Public Relations Agency.In the meantime, we have attached prepared talking points to help you address questions from your trade partners. If you receive inquiries from the media for comments, we encourage you to direct them to Gino DiCaro, Wine Institute director of media relations at gdicaro@wineinstitute.org.
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 Roar & Pour
The Santa Barbara Zoo warmly invites you to participate in their annual Roar and Pour Wine Festival! This beloved fundraiser offers 1,800+ attendees exclusive access to the Zoo, 30+ wineries, live music, animal encounters, and more. "We would love for you to join us for this year’s festivities!"
Event Details:
Date: Saturday, May 3, 2025
Time: 4:00 – 8:00 p.m.
Location: Santa Barbara Zoo
Click here to register. But hurry, because spots are filling fast!
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 Lompoc Old Town Market returns: July 25th Ag & Wine Night
The Old Town Market is set to make a highly anticipated return to the Lompoc Valley this summer, promising a delightful array of local crafts and community spirit. Hosted every Friday from 5pm to 8pm, between July 11th and August 8th, locals and visitors alike can once again enjoy this event in the 100 block of South H Street.
Sponsorship opportunities are available for businesses looking to support this community event and gain exposure to a diverse audience. Sponsors will benefit from prominent signage at the event, recognition in marketing materials, and opportunities for engagement with attendees. Vendor registration is open now until June 13th. Vendor space fees will be $25/night for Chamber members and $35/night for non-Chamber members.
For more information about sponsorship opportunities or Old Town Market please email devika@lompoc.com or call the Chamber office at (805) 736-4567 x221.
Click here for the vendor application package. Look at July 25th Ag & Wine Night!
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 New Food & Wine Pairing Classes this Spring
Allan Hancock College is offering three new classes in food and wine pairing this Spring:
- European Wine & Food
- Dessert Wine & Food
- Pairing the Wines & Foods of Tuscany
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Speaking of Tuscany...
For 18 years Jeni Morretti has been leading wine and food tours to Italy, and for 7 of those she has run wine industry tours. She takes .wine professionals to Italy to educate about Italian wines. Jeni is interested in leading an Italian wine tour for Association members, which would be a Vintners members benefit and could be customized to attract winery and vineyard owners and managers. Such as, within fairly short bus rides, we can explore:
- Bolgheri with its Super Tuscans (Cab, Merlot, and Sangiovese) and Vermentino
- Maremma also with Cab and Merlot but also with beautiful Syrahs
- Montalcino for Brunellos
- Chianti for Sangiovese and Super Tuscans as well as the olive oil
Visit their website to get an idea of their current small group - interested? Contact Jeni
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 Santa Barbara Culinary Experience
You are invited to participate in the annual SBCE Grand Wine Tasting on Saturday, May 17, 1-5 p.m., at the Presidio in downtown Santa Barbara. The event was formerly known as Taste of Santa Barbara, but this year they have returned to the nonprofit organization’s original name. The mission of the organization — which serves as the West Coast face of the Julia Child Foundation for Gastronomy and the Culinary Arts — is to highlight the food, drink, and farming bounty of Santa Barbara County. INTERESTED? If you would like to sign up or have further questions, please contact SBCE’s executive director Jamie Knee at jamie@sbce.events.
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Atascadero Lakeside Wine Festival
June 21, 4-8 p.m.
Atascadero Lake Park, Atascadero
You are invited to participate in the 28th Annual Atascadero Lakeside Wine Festival (ALWF), a community celebration. "Our commitment is to offer an unforgettable experience for our attendees, and we believe your exceptional wines would significantly contribute to this."
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Learn about Wine invites you to participate in the following tastings:
Rhone Wars
Thursday, March 6th
Kookaburra Lounge, 4th Floor of Ovation Hollywood
Consumer 6:30-9PM
Trade 9:30PM-11PM (Trade is optional)
Stars of Pinot
Thurs, July 24th
The Peninsula Beverly Hills
Trade 12PM-3PM
Consumer 6-9:30PM
Stars of California
Wed, November 12th
République on La Brea
Trade 11:30AM-2:30PM
Consumer 6:30-9:30PM
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University of Tennessee: Winery Survey on Social Media
Message from Dr. Karen DeLong, Associate Professor, Department of Agricultural and Resource Economics, University of Tennessee
Dear Winery Owner,
My name is Karen DeLong and I’m an associate professor of Agricultural and Resource Economics at the University of Tennessee, Knoxville.
My research team is conducting a study examining how wineries use social media to market their products and wineries. This information will be used to create a research report that will help the grape and wine industry better understand how the industry uses social media advertising.
To participate in the study, you must be over 18 years of age and be the primary decision maker of a winery. The survey should take about 15 minutes to complete.
Please click this link to complete the survey: https://utk.co1.qualtrics.com/jfe/form/SV_3gZvv3DSup61REW
Thank you for considering this opportunity!
Contact: This study has been approved by the University of Tennessee Institutional Review Board. If you have any questions, please contact Dr. Karen DeLong, kdelong39@utk.edu, University of Tennessee, Knoxville.
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Send Us Your Events!
The Event Calendar on the SBV website is always one of the most popular pages on our site. Please send us your events! You can submit your consumer events by clicking the button below.
Feel free to bookmark that link and submit your events anytime!
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