Multiple PR opportunities for SevenFifty Daily (⏲️ Note the due date is end of the day Monday, November 17th)
Dear Wine Community,
Please find information for multiple PR leads for SevenFifty Daily from The Zimmerman Agency below. Note the due date is end of the day Monday, November 17th. Please read to the bottom.
Here are the details:
We’ve received a media request from SevenFifty Daily, a leading online magazine exploring the business and culture of the beverage industry, reaching 65,000+ professionals monthly.
Contributing Editor Betsy Andrews is developing a feature on 2026 Wine Trends — and your voice can help shape it. She’s seeking insight from winemakers, sommeliers, and industry leaders on what’s driving the next era of wine, from production innovation to consumer behavior.
To participate, please send your insights on one or more of the following themes by end of day Monday, November 17 to SBWines@Zimmerman.com
Cool-Climate Cabernet & Rhône Revival
Collectors are turning toward balanced, elegant Cabernets and Rhône varietals from cooler climates. Santa Barbara’s diverse AVAs and elevations make it one of the few regions producing both structured Cabernet and expressive Syrah within miles.
What to Send:
2–3 sentences on how your 2023–2024 releases reflect this shift
What you anticipate from these varietals in 2026
Family-Owned Estates, Premium Appeal
Consumers are seeking authenticity. 2026 will spotlight small, family-run wineries that offer personality and provenance, where the winemaker is often the owner.
What to Send:
A short quote on how family involvement shapes your approach
A mention of a current or upcoming release that embodies this ethos
The Experience Economy Comes to Wine Country
Wine travel continues to merge with immersive, educational, and wellness-driven experiences. Estates that blend learning and leisure will lead in 2026.
What to Send:
A brief description of new or upcoming experiences (e.g., vineyard tours, winemaker dinners, culinary collaborations)
Adapting to Change: Varietal & Climate Flexibility
Innovation in vineyard management is accelerating, from experimenting with Rhône and Mediterranean varietals to adjusting harvest timing in response to shifting conditions.
What to Send:
2–3 sentences on what’s changing in your vineyard, varietals, or methods
How you expect this to shape future vintages
The Next Evolution of Wine Clubs & DTC
Wine clubs are evolving into curated experiences that prioritize connection over volume — think personalization, exclusive events, and small-lot access.
What to Send:
A short note on how your membership model has evolved
A look at what you’re planning for 2026
Important Notes
Please ensure all quotes are credited with the name/title of a representative on behalf of your brand.
Many members have already shared relevant information from recent topics; if you wish to utilize/expand for this angle, please alert us via email.
Contributions may also be used in additional national media opportunities exploring emerging wine trends from Santa Barbara Wine Country.
Thank you for helping us highlight the innovation and craftsmanship defining Santa Barbara Wine Country’s future!
– The Zimmerman Agency