2019 May - Board of Directors Meeting Minutes 📝
MEETING NOTES
IN ATTENDANCE: Stephen Janes, Katy Rogers, Ross Rankin, Norm Yost, Laura Booras, Callie Gleason, Karen Steinwachs, Nicholas Miller, Tyler Thomas
Item 1: Call to Order
o Meeting called to order (9:02am)
Item 2: Joan Hartmann – 3rd District Supervisor
o Introductions for Supervisor Hartmann: Her staff, Board of Directors
o Supervisor Hartmann and Alison have been meeting almost monthly
o Wine BID=On Board of Supervisors radar
o Agriculture issues are different in SYV and Carpinteria
o Land use should be tailored to area due the diversity
o Farm Stays will be big topic going forward
o Home Stays=residential
o Planning and Development and community working on Farm Stays
o Economic Development has been challenging due to assets and focus groups
o Budget is good based off of pre-allocated funding
o Infrastructure and public safety will have money
o Discretionary money will be decided upon in coming months
o Conjunctive Labeling for SBC=Board of Supervisors interested in Economic Development of this
o Would like to launch effort with state staff
o Start with a voluntary effort
o Supervisor Hartmann eager to help and establish more unity
Item 3: Approve Minutes
o April 2019 minutes approved
Item 4: CEO Update
o 360ViewPR is no longer on retainer
o Vintners Festival 2019
§ More successful than previous years
§ Attendance over 2,000
§ Fees were passed to consumer
§ Costs must lower in 2019 compared to 2018
§ No discounts on tickets
§ Declining number of comp tickets
§ Sponsorship money was higher than ever
§ Projecting $45,000 profit
§ Cap ticket sales so experience doesn’t slip
§ Satisfaction survey next year?
§ Board approved dates for 2020: 1st: May 2nd, 2nd: April 25th
§ Need to confirm Rancho Sisquoc Winery
§ List events clearer, sell tickets for following year on way out?
o BID Update
§ Civitas back on retainer
§ Asking vintners to help in covering this cost
§ Seek pre-payment of 2020 dues to get cash flow?
§ BID committee is up and running
§ Civitas will work on numbers. Still some concern numbers from county not right
§ 3rd party will do the analysis
o Santa Barbara Coalition for Responsible Cannabis
§ Non-profit established, Board of Directors being formed
Item 5: Michelle Rodriguez – 360ViewPR
o Michelle delivered presentation on all the work 360ViewPR worked on while on retainer
o How to use our diversity and variety as a positive “elevator speech”
Item 6: Finance Committee
o AR shows the FOB charges for Wine Futures event
o Budget v. Actual: Still shows a shortfall
o VF19 will go in May P&L
o Cannabis fund will only be used for that cause
Item 7: New Board Members
o Frankie Lindley of Coastal Vineyard Care cannot join this year
o Tyler Thomas can transition from temporary replacement to member based on ballot vote
o Stephen Janes, Peter Work, and Norm Yost must be re-elected this year
o Board approves following two candidates for next term:
§ Tyler Thomas (Dierberg/Star Lane) & Wayne Kelterer (The Hilt/Jonata)
Item 8: Marketing & Events Committee
o Taste of the Valley – October 17-20
o Tabled item 8
Item 9: Meeting Adjourned
o Adjourned at 11:45am