Multiple PR leads for Wine Enthusiast (⏲️ Note the due date is end of the day Tuesday, November 18th)
Hello,
Please find information for multiple PR leads for Wine Enthusiast from The Zimmerman Agency below. Note the due date is end of the day Tuesday, November 18th. Please read to the bottom.
Here are the details:
Dear Wine Community,
We’ve received a media request from Wine Enthusiast, where contributing writer Kate Dingwall is developing a feature on standout wine programs and producer success in smaller, secondary, or so-called “flyover” markets across North America.
Kate is seeking insight from winemakers, distributors, and industry leaders who have built traction or forged meaningful connections in these emerging markets. Your experience can help illuminate why these regions matter, how they’re evolving, and what Santa Barbara Wine Country has learned from expanding beyond major metro hubs.
To participate, please send your insights on one or more of the following themes by Tuesday, November 18 to SBWines@Zimmerman.com
The Appeal of Working Beyond Major Markets
Producers and distributors are finding strong engagement, loyal buyers, and less competition in unexpected regions. Many report that these markets are more open to discovery and education.
What to Send:
Why these markets appeal to you
What advantages you’ve found outside coastal or major metro hubs
The Importance of Smaller & Emerging Markets
Secondary markets often offer meaningful long-term growth, curious audiences, and buyers who value high-quality California wines. Yet many producers still overlook them.
What to Send:
Why these markets matter to your brand
Why you believe producers underappreciate them
Learning Curves & Challenges
Building presence in nontraditional markets comes with its own considerations, from geography to distribution to buyer education.
What to Send:
Any learning curves you encountered
Adjustments or strategies that helped you succeed
Markets Showing Strong Performance
From Colorado to Texas to the Midwest, several Santa Barbara producers have identified notable success stories in regions that might initially seem unlikely.
What to Send:
Examples of markets that have been fruitful for your winery
Specific traction or growth you’ve seen
Surprises & Unexpected Wins
Many wineries note that these markets reveal strong curiosity, loyalty, and enthusiasm for Santa Barbara wines.
What to Send:
Any surprising outcomes from investing in these areas
Observations about buyer behavior or demand
Clientele & Wine Knowledge Compared to Major Markets
Wine literacy and purchasing trends can differ dramatically between large coastal cities and smaller regional hubs.
What to Send:
How wine knowledge compares to major markets
Insights into buying behavior, curiosity, or engagement
Important Notes
Please ensure all quotes include the full name and title of the representative speaking on behalf of your brand.
Insights may also be used across additional national media opportunities exploring distribution strategy and emerging-market trends from Santa Barbara Wine Country.
Thank you for helping us spotlight the reach, originality, and forward momentum of Santa Barbara Wine Country.
– The Zimmerman Agency